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          DUNLOP NIGERIA PLC APPOINTS MARKETING MANAGER

Following the need to sharpen the platform for strategic repositioning of its marketing arm for superior value creation, the tyre giant, Dunlop Nigeria Plc has appointed Mr. Adeyinka Adu as Marketing Manager, effective January 01, 2008. Prior to this appointment, he was Marketing Manager at Whitehouse Limited (UK) since 2006.

Mr. Yinka Adu started his career with Dunlop Nigeria Plc as a Management Trainee in the Technical Department in January 1992 and served Dunlop in various capacities as Factory Technical Section Manager, Fleet Service Co-ordinator, Fleet Sales & Service Manager, Market Research Manager, Brand Manager, whilst his last assignment was as Business Development Manager from 2001 to 2003. He has also gained considerable experience during his career as Business Manager-ICI Personal/Household Brand at Chemical & Allied Products Plc (2003) and subsequently as Head, Sales and Marketing, Johnson Wax Nigeria Limited (2003 – 2005).

Yinka Adu is a graduate of Chemistry from the University of Lagos. He also holds a Postgraduate Diploma in Marketing from the University of Lagos and a Master in Business Administration (MBA) from Lagos State University. He assumes overall responsibility for formulation and implementation of the Company’s Marketing Strategy, Product Profitability, Business Development, Technical Service/Customer Service, External Communications (products/corporate) and Exports.

He has attended a number of Strategic and Management courses, including Goodyear/Dunlop Brands Marketing Techniques and Product Knowledge for licensee and Distribution Partners in Turkey. He is a member of the Chartered Institute of Marketing UK, National Institute of Marketing Nigeria, Advertising Practitioner Council of Nigeria and Nigerian Institute of Management. He is happily married with children.
 

 

Abiona Babarinde                                                                                                                              8th January, 2008
Public Relations Manager
0805-332-0910

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